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Since World War II, service work has become the major employment sector in North America. One of the most recognizable forms it takes is in the fast food industry, a multi-billion dollar business with outlets all over the globe. Little has been written about the history of this work, central to the functioning of the global economy and a key part of the move from an industrial economy to a consumer one. This move has changed work by examining BC's White Spot chain, which unlike almost any other has been unionized for over three decades. Drawing on union records an d oral interviews, it analyzes fast food unionism, evaluates organizing in the sector, and draws out workplace dynamics and processes; arguing that labour practices in this sector have been crucial in making work more exploitative.