Trade Union Growth: A Marketing Model
Resource type
Authors/contributors
- Gilson, Clive H. J. (Author)
- Spencer, Ian S. (Author)
Title
Trade Union Growth: A Marketing Model
Abstract
By fusing trade union theory and marketing strategy, this paper provides an interdisciplinary perspective to the study of trade union structure.
Publication
Relations Industrielles / Industrial Relations
Volume
42
Issue
4
Pages
756-773
Date
1987
ISSN
0034-379X
Short Title
Trade Union Growth
Citation
Gilson, C. H. J., & Spencer, I. S. (1987). Trade Union Growth: A Marketing Model. Relations Industrielles / Industrial Relations, 42(4), 756–773. http://www.erudit.org/revue/ri/1987/v42/n4/050362ar.html?vue=resume
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