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  • During COVID-19, politicians and the media in North America spotlighted the contributions of essential workers. As many low-income essential services are performed by migrant workers, this study explores how the pandemic served as a critical moment to raise societal awareness of the disadvantaged circumstances faced by migrant workers and to garner public support for their rights and equality. Engaging with scholarly critiques of media representation of underprivileged migrant groups and migration and labor scholars’ work on migrant workers in Canada, the study examines mainstream media discourse and public discourse on essential workers and migrant workers in Canada during the pandemic. Adopting thematic and critical discourse analysis, the study reveals that nationalist ideology, intersected with capitalist and neoliberal ideologies, prevents the public from forming solidarity with migrant workers, although overt racist and xenophobic discourse diminishes, and advocacy voices begin to gain higher visibility in mainstream media. The study contends that mobilizing broader public support to tackle inequalities remains a crucial issue in the context of transnational labor migration.

  • Summary: Many young individuals now prioritize involvement in collective action as a means to instigate societal change. Crucially, they have access to social media platforms, which help them connect with like-minded peers and coordinate efforts. Some of them may be thus more inclined to favour less conventional collective action over formal union membership. In this study, which draws on data from young British workers during the period from December 2022 to March 2023, we endeavoured to ascertain this cohort’s preferred approach to collective action. We distinguished between an informal grassroots initiative and one led by a labour union as a means to advance the rights of gig economy workers. To this end, we conducted a controlled online experiment. We focused exclusively on a specific age cohort within a particular timeframe, thus limiting our ability to determine generational differences in preferences for collective action and in attitudes toward unions. Nevertheless, the results do offer insights into the forms of collective action preferred by Generation Z. British youth were found to view the informal grassroots initiative more positively than the union-led one. However, they viewed the latter as potentially having greater influence on government policy. Furthermore, they were not significantly more willing to join one initiative than the other. Nonetheless, they were more inclined to recommend the grassroots initiative. This paper contributes to the body of research on the relationship between labour unions and young people. It also provides insight into how members of Generation Z think about various ways of participating in collective action.

Last update from database: 3/13/25, 4:10 AM (UTC)