Full bibliography

The 1970's saw an explosion of new social movement activism. From the breakup of the New Left into single-issue groups at the end of the 1960's came a multitude of groups representing the peace, environmental, student, women's, and gay liberation movements. This explosion of new social movement activism has been heralded as the age of new radical politics. Many theorists and activists saw new social movements and the issues or identities they represented as replacing the working class as an agent for progressive social change. This article examines these claims through a case study of the quintessential social movement, Greenpeace, exploring Greenpeace Canada from 1971 to 2000 and its relationship to the working class. In order to understand the ideology behind Greenpeace, the author investigates its structure, personnel, and actions. The case study illustrates important contradictions between new social movement theory and practice and how those contradictions affect the working class. In particular, Greenpeace's actions against the seal hunt, forestry in British Columbia, and its own workers in Toronto demonstrate some of the historic obstacles to working out a common labor and environmental agenda.