Full bibliography

In a professional environment undergoing profound transformation, particularly since the Covid-19 pandemic, understanding and meeting the expectations of Generation Z is crucial for businesses. This research explores the professional values and expectations of this generation, highlighting the importance of aligning personal values with those of the company, flexibility, and ethical work environments. Through a qualitative methodology using IRaMuTeQ software, semi-structured interviews revealed that Generation Z values management practices that promote regular recognition and personal development. The findings confirm the importance of transparency and daily accountability in task execution, as well as the need to create dynamic and collaborative work environments. Managerial implications suggest the proactive integration of these expectations into human resources policies to effectively attract and retain this generation. Recommendations include the implementation of sustainable environmental policies and diversity and inclusion initiatives.