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Drawing on the framework of racial capitalism, this paper highlights two distinct but related dynamics of racial differentiation in relation to Amazon in Greater Toronto Area (GTA): at the level of the region’s broader political economy and within Amazon’s warehouses. I outline the ways in which the e-commerce giant both exploits and (re)makes the racialized geography of the GTA. Amazon’s capitalization on neoliberal austerity and corporate welfare perpetuates class and racialized inequalities. These processes adversely affect these suburban localities and negatively impact employment in both quantitative and qualitative ways. In this context, I argue that Amazon’s success has been, in no small part, due to its exploitation of Canada’s racially stratified labour market. Within the warehouse, the notion that digital Taylorism produces an undifferentiated workforce and a uniform labour process is interrogated. Instead, workers’ own accounts point to the ways digital technologies enable management to generate racial/ethnic differentiation and further squeeze value from workers. By situating Amazon within this specific socio-historical and political economic context, I demonstrate that the GTA offers a case study through which to examine the racial dynamics of digital capitalism and show that racialized and gendered social relations inflect the uneven experiences of algorithmic management.