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Social Marketing: Influencing Behaviors for Good

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Resource type
Journal Article
Author/contributor
Title
Social Marketing: Influencing Behaviors for Good
Abstract
Social Marketing: Influencing Behaviors for Good, by Philip Kotler and Nancy R. Lee, is reviewed.
Publication
Relations industrielles / Industrial Relations
Volume
64
Issue
1
Pages
179-180
Date
Winter 2009
Language
English
ISSN
0034379X
URL
http://www.erudit.org/revue/ri/2009/v64/n1/index.html
Accessed
3/11/15, 3:28 AM
Rights
Copyright Universite Laval - Departement des Relations Industrielles Winter 2009
Citation
Burrows, J. (2009). Social Marketing: Influencing Behaviors for Good. Relations Industrielles / Industrial Relations, 64(1), 179–180. http://www.erudit.org/revue/ri/2009/v64/n1/index.html
Link to this record
http://labourstudies.ca/lsi/KAIZVPP5