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The barriers to re-employment identified by Canadian respondents in a study in part represent accurate reflections of the problems facing the mature unemployed, however, many of the beliefs and attitudes of employers represent inaccurate or unfounded perceptions. The most frequently cited barrier to the re-employment of older job-hunters was that older workers are less qualified for contemporary employment than younger workers. Socio-cultural orientations of stereotyping assume that the media and other socializing agents directly and effectively teach prevailing cultural stereotypes. This suggests that there are a number of things which can be done within organizations to focus attention on the inappropriate role that stereotypes play in the evaluation of older workers.