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The article reviews the book, "McLibel: Burger Culture on Trial," by John Vidal.
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An examination of the impact of the fast food industry on work and family life. Ester Reiter worked full-time at a Burger King outlet for ten months gathering information for this study. In Making Fast Food she shares her experiences and analyses the profound effect the fast food industry has had on women's work, youth employment, the labour movement, the family, and the community. Family life, for example, has changed dramatically in the last forty years as many activities that were traditionally part of the home have been replaced by services available in the marketplace. The second edition includes an epilogue that brings the study up to date. Reiter examines the way the fast food model is being adopted in other areas, such as health, and explores unionization in fast food businesses. --Publisher's description. Artwork by Richard Slye. Contents: The market moves into the family and the family moves into the market -- The restaurant industry in Canada -- The fast food invasion -- Burger King: a case study -- Working in a Burger King outlet -- Modern times in the hamburger business -- Martialling workers' loyalty -- Is this the work situation of the future?
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This collection of compelling and original research makes connections in Canada, the US and Mexico among women who work in fast-food restaurants, supermarkets and agricultural production. The fourteen chapters take a critical look at how the North American Free Trade Agreement (NAFTA) has affected these women's working and living conditions, sharpening our understanding of how the workplace has been restructured in order to fulfill consumer demands for tomatoes, exotic flowers and fruits, as well as fast-food burgers and fries. Food activists in Latin America, the US and Canada propose alternatives to counteract the oppressive conditions of free trade and globalization. --Publisher's description. Contents: "Perhaps the world ends here" / Joy Harjo -- Introduction: In the belly of the beast: A moveable feast / Deborah Barndt -- Remaking "traditions": How we eat, what we eat and the changing political economy of food / Harriet Friedmann -- Whose "choice"?: "Flexible" women workers in the tomato food chain / Deborah Barndt -- Serving the McCustomer: Fast food is not about food / Ester Reiter -- The "poisoning" of Indigenous migrant women workers and children: From deadly colonialism to toxic globalization / Egla Martinez-Salazar -- Mexican women on the move: Migrant workers in Mexico and Canada / Antonieta Barrón -- "From where have all the flowers come?": Women workers in Mexico's non-traditional markets / Kirsten Appendini -- Putting the pieces together: Tennessee women find the global economy in their own backyards / Fran Ansley -- Serving up service: Fast-food and office women workers doing it with a smile / Ann Eyerman -- Not quite what they bargained for: Female labour in Canadian supermarkets / Jan Kainer -- Putting food first: Women's role in creating a grassroots system outside the marketplace / Debbie Field -- Grassroots responses to globalization: Mexican rural and urban women's collective alternatives / Maria Dolores Villagomez -- Women as organizers: Building confidence and community through food / Deborah Moffett & Mary Lou Morgan -- A day in the life of Maria: Women, food, ecology and the will to live / Ofelia Perez Peña -- A different tomato: Creating vernacular foodscapes / Lauren Baker.
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