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  • Since the onset of the COVID-19 pandemic in early 2020, many Canadians have become newly aware of problematic power imbalances and potential for abuse under the Temporary Foreign Worker Program (TFWP), which forms a key component of the Canadian agri-food workforce. The increased attention brought to some of the negative outcomes of Canada’s agricultural migrant labour system appear to have prompted an industry response, including through the More than a Migrant Worker initiative launched by a collection of agri-food industry groups. This dissertation presents the results of research on texts gathered from the More than a Migrant Worker initiative. Critical discourse analysis was used to identify themes, arguments, and rhetorical techniques the initiative employs to convey a narrative about migrant farm workers to the public. Findings indicate that these agri-food industry groups have adopted a defensive stance in response to critiques of migrant labour policies, as demonstrated by the discourse’s treatment of themes such as migrant workers’ and their families’ financial motivations, the purported necessity of migrant labour to sustain Canadian food production, and the formal rights and protections built into the TFWP, combined with a de-emphasis of the evidence of persistent systemic issues in the protection of migrant workers from mistreatment. The findings support a theoretical framework of managed migration based on a combination of Labour Market Segmentation Theory and the New Economics of Labour Migration, in which the devaluation of agricultural work in the domestic labour market and the disruption of traditional economies by neoliberal global market forces generate a demand for and supply of migrant labour, respectively. The paper’s conclusion provides directions for further research to expand academic knowledge of migrant labour discourse and migration theory, as well as recommendations for policy makers, the agri-food industry, and advocacy groups for productive policy discussions that find consensus on ways to protect and improve the conditions of migrant farm workers.

Last update from database: 2/17/26, 4:10 AM (UTC)

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