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  • The article reviews the books, "Craft and the Creative Economy ," by Susan Luckman, "The Creativity Hoax: Precarious Work in the Gig Economy," by George Morgan and Pariece Nelligan.

  • Over the last decade, firms positioning themselves as craft or artisanal have proliferated in the urban environments of the Global North. Selling themselves as community hubs, friendly neighbours, anticorporate crusaders, and environmental stewards, craft industries – craft breweries, artisanal bakeries, heritage clothing manufacturers, and the like – have effectively insulated themselves from critique. Hidden beneath this veneer, however, are the accounts of countless workers detailing experiences of harassment, overwork, low pay, and discrimination. Motivated by the methodological orientation of workers’ inquiry, this article recounts attitudes and experiences offered by craftworkers and craftspeople about their working conditions, motivations, and attempts to organize in craft industries, particularly craft brewing. Worker testimony reveals a profound disconnect between the optimistic industrial mythologies offered up by craft discourse and the rigid hierarchies, unequal division of labour, and toxic cultures many observed in their workplaces. Contrary to the pervasive artisanal allure that motivates many workers to seek out work in craft brewing and similar industries, the research presented here also suggests new levels of working-class consciousness and solidarity emerging in these industries and profiles attempts by craft brewery workers to organize their workplaces and fight to improve conditions.

  • Explorations into today's labour context reveal a wide schism between those workers who live under conditions of precarity and contingency and those who seem to be living the dream - and not only in terms of wages. The standardized work day and Taylorized division of labour that characterized most of the industrial era has transitioned, at least in large part, into a regime of flexibility and insecurity that reconstitutes not only working but lifestyle conditions. This paper is intended as an initial conceptual investigation of a dual trend in the conditions of labour under digital capitalism: the rise of contractual contingency and insecurity and the introduction of fun and hipness into the office environment as a means of work intensification.

Last update from database: 4/12/25, 4:10 AM (UTC)