|Document type||Book chapter|
|Publisher||Fernwood Publishing; Halifax|
Over the past few decades, the impact and influence of the media have grown to exceed any other source of public opinion. Union density has steeply declined during this same time period, so the public perception of unions has been increasingly derived from highly selective representations in the media rather than direct experience. This chapter analyzes the increasing influence of the media on the labour movement and provides insight into how unions can ensure that they are represented fairly in the media.